Jayson DeMeyers has made a great contribution in demystifying the social media in order to ensure that it gives the online business a high return on investment as well as an optimal experience. He argues that the social media plays a critical role in syndicating the company’s visibility as well as increasing the visibility of the business.
Business owners ought to renew their strategy and commitment to the social media. This is because this is an indispensable tool of marketing in the modern era.Digital Marketing can be the "most high return for your money" type of marketing if you use it correctly. The following are the most common channels of social media marketing:
It would be futile to execute any marketing campaign without starting by identifying the target audience. It is not only a waste of time but the resources as well. The social media is an expansive sea- with all the opportunities. However, it is not uncommon to find businesses running an online campaign that is not consequential.In order to identify your target audience, you need to analyze the features and characteristics of your ideal customers. Running a general ad does not help much. It is better to ran tailored messages that are targeted to individuals. Use the current customers to gain the much-needed feedback.
It is important to understand the demographics of the target audience. You should carry out comprehensive data segmentation based on various variables such as income, gender, level of education, and age. For example, there is a higher likelihood of influencing young people through Facebook than you can on older people. Twitter users are younger in age and are educated. Similarly, LinkedIn users have an education, work experience, and a higher income.
It is also critical that you understand the general behavior of the target audience. For example, if you are selling products to universities, you will have low business when the universities are not in session. Similarly, if you understand that your target group love sports, you will be creating content that resonates with their passion.
-Adults (18-34) seeking products online have a preference of looking for products and services through social networking.
-The chances of sharing visual content is forty times higher than the other types of content.
-The most engaging channel of the social media is Facebook
-In 2014, 36% of online purchases did result from Facebook, this percentage increased to 52%.
-The use of videos in Facebook adverts makes increases the outcome of the results.
-When customers post a complain through Twitter, they check for an answer in around an hour.
-There are 1.3 billion Twitter accounts, only around 320 million accounts are active Twitter users.
-The use of hashtags does not have any significant impact anymore for brand strategy.
The social media marketing is not a complex learning curve. However, you should not assume that it is a simple process either. Overall, the social media marketing is an effective tool of lead generation as well as eventual conversion.